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Mindf*ck : inside Cambridge Analytica's plot to break the world / Christopher Wylie.

By: Material type: TextTextPublisher: London, England : Profile Books, 2019Description: 269 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781788164993
  • 1788164997
  • 9781788165068 (pbk)
  • 1788165063 (pbk)
Other title:
  • Mindfuck
Subject(s): LOC classification:
  • E911 .W95 2019
Summary: From whistleblower Christopher Wylie, the definitive story of the Brexit coup, the making of Bannon's America, and an ongoing crime against democracy. What if you could look into the minds of an entire population? What if you could target the weakest with messages that only they saw? In 2016, an obscure British military contractor turned the world upside down. Funded by a billionaire on a crusade to start his own far-right insurgency, Cambridge Analytica combined psychological research with Facebook data to make an invisible weapon so powerful it would throw democracy off its axis. Personality was the key. If you know how to find them, there are millions of potential fanatics out there, from India to Indianapolis, London to Abuja, liking celebrities, posting photos of their holidays, just waiting to be radicalised. Learn how to mine their data and Facebook paints a target on each one.But as Cambridge Analytica honed its dark arts in elections from Trinidad to Nigeria, 25-year-old whistleblower Christopher Wylie began to realise what he and his colleagues had unleashed. He knew the disturbing visions of the investors. He had seen how ruthless CEO Alexander Nix could be behind closed doors. On the eve of the Brexit vote, it was time to expose the political crime of the century.Mindf*ck is a terrifying joyride through the new corridors of power. Plunge deep inside the wave of extremism that is sweeping the globe and discover why Brexit is only the beginning. Hostile actors are coming for your data, and they want to control what you think.
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Non-Fiction Davis (Central) Library Non-Fiction Non-Fiction 324.7 WYL Available T00827154
Total holds: 0

Enhanced descriptions from Syndetics:

From whistleblower Christopher Wylie, the definitive story of the Brexit coup, the making of Bannon's America, and an ongoing crime against democracy.

"Published in the United States of America in 2019 by Random House"--title page verso.

From whistleblower Christopher Wylie, the definitive story of the Brexit coup, the making of Bannon's America, and an ongoing crime against democracy. What if you could look into the minds of an entire population? What if you could target the weakest with messages that only they saw? In 2016, an obscure British military contractor turned the world upside down. Funded by a billionaire on a crusade to start his own far-right insurgency, Cambridge Analytica combined psychological research with Facebook data to make an invisible weapon so powerful it would throw democracy off its axis. Personality was the key. If you know how to find them, there are millions of potential fanatics out there, from India to Indianapolis, London to Abuja, liking celebrities, posting photos of their holidays, just waiting to be radicalised. Learn how to mine their data and Facebook paints a target on each one.But as Cambridge Analytica honed its dark arts in elections from Trinidad to Nigeria, 25-year-old whistleblower Christopher Wylie began to realise what he and his colleagues had unleashed. He knew the disturbing visions of the investors. He had seen how ruthless CEO Alexander Nix could be behind closed doors. On the eve of the Brexit vote, it was time to expose the political crime of the century.Mindf*ck is a terrifying joyride through the new corridors of power. Plunge deep inside the wave of extremism that is sweeping the globe and discover why Brexit is only the beginning. Hostile actors are coming for your data, and they want to control what you think.

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