Robinson, Claire (academic),

Promises, promises : 80 years of wooing New Zealand voters / Claire Robinson. - 367 pages : illustrations (some colour) ; 26 cm

Includes bibliographical references and index.

A lively history of political advertising in New Zealand, from the first election of the modern era in 1939 to today. Brimming with political-party campaign advertisements, this colourful, engaging book brings together 80 years of political advertisements that can truly be said to have made New Zealand history. The
author's analysis is penetrating and original and visual material is abundant and revealing.

0995109540 9780995109544


Advertising, Political--History--New Zealand--20th century.
Advertising, Political--History--New Zealand--21st century.
Political campaigns--History--New Zealand--20th century.
Political campaigns--History--New Zealand--21st century.
Visual communication--New Zealand--20th century.
Visual communication--New Zealand--21st century.