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Promises, promises : 80 years of wooing New Zealand voters / Claire Robinson.

By: Robinson, Claire (academic) [author.].
Material type: materialTypeLabelBookPublisher: Auckland, New Zealand : Massey University Press, 2019Copyright date: �2019Description: 367 pages : illustrations (some colour) ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0995109540; 9780995109544.Subject(s): Advertising, Political -- New Zealand -- History -- 20th century | Political campaigns -- New Zealand -- History -- 20th century | Visual communication -- New Zealand -- History -- 20th centuryDDC classification: 324.730993
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Enhanced descriptions from Syndetics:

A lively history of political advertising in New Zealand, from the first election of the modern era in 1939 to today. Brimming with political-party campaign advertisements, this colourful, engaging book brings together 80 years of political advertisements that can truly be said to have made New Zealand history. The authors analysis is penetrating and original and visual material is abundant and revealing. Perfect for history, politics, design and nostalgia buffs.